In today’s marketplace, getting ahead of the competition can feel like running 200 mph on a hamster wheel.
It’s hard to distinguish your brand from the noise of everyone else’s, especially from the top dogs your industry who’ve been around longer and have the resources to shout louder than anyone else.
Many big brands are owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium and funding big PR stunts.
Even so, small and medium sized businesses have plenty of ways to carve out their own niche in their market. This is because these businesses tend to have something bigger companies don’t have – a more selective, target audience.
Small and medium sized businesses also have better opportunities to build rapport with customers and learn who they are, what they want and how to give it to them.
This marketing edge helps many small and medium sized business thrive by homing in on their niche and tailoring their marketing plans, their products and their services to meet their customer’s specific needs. But how?
In 50 Ways To Increase Your Sales Today we aim to answer this question for entrepreneurs looking to make big sales on a small budget.
I've set myself the goal of changing the lives of a million people. Yes, I know that it's pretty ambitious, but the way I see it is even if I help one, then I've made the world a slightly better place. My aim with the AMB Associates Online University is to help you achieve your dreams and in so doing help me achieve mine.
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Andrew McBarnett FCMA CGMA
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"I Would Not Hesitate To Recommend!"
Andrew's input and business acumen allowed us to win a number of high profile contracts totaling hundreds of millions of dollars"
- Mark Jennings, Chief Operating Officer - Panasonic
Andrew McBarnett FCMA CGMA is the co-author of the book 50 Ways To Increase Your Sales Today which became an #1 Amazon international bestseller in the United Kingdom, the United States, Canada, Germany and Australia.
His background is in accountancy where he is a Fellow Chartered Management Accountant.
Andrew started his first business, called MaxTag (UK) Limited, at the age of 29. It made over £1m in sales in the first year, £3 in five years and it traded for over 20 years.
Having sold my stake in that business, he went on to manage the finances of a billion-dollar global division for Panasonic called Panasonic Avionics Corporation.
Andrew then joined Vodafone and was part of the M&A team that acquired Cable & Wireless for £1.044bn, he was a lead in the global integration and he then managed a £700m global division of that business returning it to growth in year 1 and delivering synergies of £139m.
But small business is where Andrew's heart is and the project that he's been working on is to 3X the EBITDA of a medical communications agency from £5m to £20m over 3-years.
On a personal note, Andrew's mission is to positively change the lives of 1 million people and he donates 10% of all earnings to charities and worthy causes that promote education and personal development.
Andrew's Depth Of Understanding Totally Transformed The Way We Look At The Business"
Andrew's personal integrity lead him to be highly regarded as a trusted advisor throughout the business including the Group CEO.
- Paul Vogel, CEO Accountancy & Cloud Division - Iris Software Group