In today’s marketplace, getting ahead of the competition can feel like running 200 mph on a hamster wheel.
It’s hard to distinguish your brand from the noise of everyone else’s, especially from the top dogs your industry who’ve been around longer and have the resources to shout louder than anyone else.
Many big brands are owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium and funding big PR stunts.
Even so, small and medium sized businesses have plenty of ways to carve out their own niche in their market. This is because these businesses tend to have something bigger companies don’t have – a more selective, target audience.
Small and medium sized businesses also have better opportunities to build rapport with customers and learn who they are, what they want and how to give it to them.
This marketing edge helps many small and medium sized business thrive by homing in on their niche and tailoring their marketing plans, their products and their services to meet their customer’s specific needs. But how?
In 50 Ways To Increase Your Sales Today we aim to answer this question for entrepreneurs looking to make big sales on a small budget.
I've set myself the goal of changing the lives of a million people. Yes, I know that it's pretty ambitious, but the way I see it is even if I help one, then I've made the world a slightly better place. My aim with the AMB Associates Online University is to help you achieve your dreams and in so doing help me achieve mine.
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Andrew McBarnett FCMA CGMA
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"I Would Not Hesitate To Recommend!"
Andrew's input and business acumen allowed us to win a number of high profile contracts totaling hundreds of millions of dollars"
- Mark Jennings, Chief Operating Officer - Panasonic
Andrew McBarnett FCMA CGMA is an entrepreneurial professional with a proven 30-year history of successfully delivering strategic solutions to business issues across a broad breadth of organisations and market sectors.
Andrew is the author of the book 50 Ways To Increase Your Sales Today which became an #1 Amazon international bestseller in the United Kingdom, the United States, Canada, Germany and Australia.
He is a fully qualified Fellow Chartered Management Accountant who started his entrepreneurial career having both co-founded and co-funded a company called MaxTag (UK) Limited. This business, which will celebrate its 20th anniversary in 2017, grew to achieve a turnover of £3M within 5 years.
Andrew is Chairman and CEO of AMB Associates Limited. He is qualified in NLP (Neuro Linguistic Programming) and Sports Psychology has spent over 20 years successfully coaching companies and individuals to achieve their goals.
Andrew was invited to appear on the BBC’s second series of Dragons’ Den, but had to decline as the business had since been sold to a major UK plc.
He has also worked with some of the world’s best known blue-chip multinationals such as Abbott Inc where he was part of a team that launched Clarithromycin, regarded as the most successful UK antibiotic launch of all time.
Andrew is a commercially minded thinker and whilst at Panasonic he was responsible for a global budget worth $1BN and assisted the winning of a number of high profile contracts totalling hundreds of millions of dollars.
During his time with Vodafone, he was part of the team that acquired Cable & Wireless Worldwide for £1.04BN and his leadership returned 2/3rd’s of that business (worth £700M) back to growth by adding a 5.3% increase to revenue within its first year.
In addition to his charity work, Andrew has also written various articles published in the Better Business Magazine, The BOSS magazine and for ASE (The Association of Student Entrepreneurs). He has also held both NED and pro-bono positions such as Branch Treasurer for the IoD and Accountant for BAPEN (The British Association for Parenteral and Enteral Nutrition).
Andrew's Depth Of Understanding Totally Transformed The Way We Look At The Business"
Andrew's personal integrity lead him to be highly regarded as a trusted advisor throughout the business including the Group CEO.
- Paul Vogel, CEO Accountancy & Cloud Division - Iris Software Group